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April 10, 2008

Court: Use of competitor's trademarks in metatags causes likelihood of confusion due to Google results

North American Medical Corp. v. Axiom Worldwide, Inc., 2008 WL 918411 (11th Cir. April 7, 2008).

In a nutshell: "Because Axiom's use of NAM's trademarks as meta tags caused the Google search to suggest that Axiom's products and NAM's products had the same source, or that Axiom sold both lines, or that there was some other relationship between Axiom and NAM, Axiom's use of the meta tags caused a likelihood of actual source confusion."

Posted at 10:22 AM |

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